#Beyonce lemonade album mp3 tumblr download#
Like her husband Jay Z, who can pretty much guarantee one million people will download his album via a Samsung app, she knows people are going to find her record no matter how she promotes it. Only someone with albums as highly anticipated as Beyoncé's can do this. Of course, this wouldn't work for every artist. (She has pretty active Tumblr and Instagram accounts, but hasn't tweeted to her 13 million followers since August.)
In the annals of minimal-marketing marketing, it was a pretty smart move, particularly for an artist who is obsessively discussed on social media but engages with it selectively. Even the NSA can't keep a secret that well. Thanks to whatever death-to-snitches plan she had in place, word of the album never got out and nothing leaked. She announced the album, posted a " Surprise!" on Instagram and gave fans enough material to keep them busy for days. Had we not just published our best music moments of 2013, this would've definitely made the list. Following Beyoncé hashtags on Twitter and Tumblr became an impossible-to-follow flow of "omg" and "Can't wait to tell my kids about the day Beyoncé dropped 'Beyoncé.'"īy not promoting her album at all – no singles, no teaser videos, no street teams wheat-pasting in major cities – she made its release a surprise happening. iTunes reportedly crashed as people rushed to download the album in a frantic "shut up and take my money!" frenzy. Mentions of her Bey-ness on Twitter hit somewhere between 500,000 and 1.2 million in the hours after Beyoncé landed. But Beyoncé did wreak some serious havoc. That didn’t happen, of course – you're reading this on the internet after all.
Perhaps this says more about the people I follow than the world at large, but it seemed like Bey was out to break the internet. Tweets and Tumbls were omnipresent as her videos were seemingly GIF'd in real time and everyone went nuts on Facebook. In the ensuing hours, social media was talking about Beyoncé and nothing but Beyoncé.
It landed about an hour after I got word that Beyoncé had unexpectedly dropped a brand-spankin'-new "visual album" – the cool way of saying an album that comes with videos – on iTunes and realized we, the internet, were having a moment. The GIF you see above came through my Twitter feed around 10:30 last night.
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